Coverart for item
The Resource Contagious : why things catch on, Jonah Berger

Contagious : why things catch on, Jonah Berger

Label
Contagious : why things catch on
Title
Contagious
Title remainder
why things catch on
Statement of responsibility
Jonah Berger
Creator
Subject
Language
eng
Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious
Cataloging source
DLC
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.B463 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • New products
  • Consumer behavior
  • Popularity
Label
Contagious : why things catch on, Jonah Berger
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [215]-233) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
1398838
Dimensions
23 cm.
Edition
First Simon & Schuster hardcover edition
Extent
viii, 244 pages
Isbn
9781451686579
Lccn
2012034583
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) 1398838
  • (OCoLC)798060368
Label
Contagious : why things catch on, Jonah Berger
Link
Publication
Bibliography note
Includes bibliographical references (p. [215]-233) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
Control code
1398838
Dimensions
23 cm.
Edition
First Simon & Schuster hardcover edition
Extent
viii, 244 pages
Isbn
9781451686579
Lccn
2012034583
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) 1398838
  • (OCoLC)798060368

Library Locations

    • Stevens Memorial Library (North Andover)Borrow it
      345 Main Street, North Andover, MA, 01845, US
      42.6961299 -71.1263305
Processing Feedback ...