Coverart for item
The Resource Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more, Dave Kerpen

Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more, Dave Kerpen

Label
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Title
Likeable social media
Title remainder
how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Statement of responsibility
Dave Kerpen
Creator
Subject
Language
eng
Summary
"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover
Cataloging source
DLC
http://library.link/vocab/creatorName
Kerpen, Dave
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.K425 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Social media
  • Customer relations
  • Branding (Marketing)
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more, Dave Kerpen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most
Control code
1622766
Dimensions
23 cm
Edition
Revised and expanded second edition.
Extent
xvi, 277 pages
Isbn
9780071836326
Isbn Type
(alk. paper)
Lccn
2015001178
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Stock number
1380760
System control number
  • (Sirsi) 1622766
  • (OCoLC)876011185
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more, Dave Kerpen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most
Control code
1622766
Dimensions
23 cm
Edition
Revised and expanded second edition.
Extent
xvi, 277 pages
Isbn
9780071836326
Isbn Type
(alk. paper)
Lccn
2015001178
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Stock number
1380760
System control number
  • (Sirsi) 1622766
  • (OCoLC)876011185

Library Locations

    • Stevens Memorial Library (North Andover)Borrow it
      345 Main Street, North Andover, MA, 01845, US
      42.6961299 -71.1263305
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