Coverart for item
The Resource The moment of clarity : using the human sciences to solve your hardest business problems, Christian Madsbjerg and Mikkel B. Rasmussen

The moment of clarity : using the human sciences to solve your hardest business problems, Christian Madsbjerg and Mikkel B. Rasmussen

Label
The moment of clarity : using the human sciences to solve your hardest business problems
Title
The moment of clarity
Title remainder
using the human sciences to solve your hardest business problems
Statement of responsibility
Christian Madsbjerg and Mikkel B. Rasmussen
Creator
Contributor
Subject
Language
eng
Summary
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Madsbjerg, Christian
Dewey number
658.8/34
Index
index present
LC call number
HD30.19
LC item number
.M22 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rasmussen, Mikkel B
http://library.link/vocab/subjectName
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Strategic Planning
  • BUSINESS & ECONOMICS / Decision-Making & Problem Solving
  • Social sciences and management
  • Management
Label
The moment of clarity : using the human sciences to solve your hardest business problems, Christian Madsbjerg and Mikkel B. Rasmussen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity
Control code
1537322
Dimensions
25 cm
Extent
vi, 214 pages
Isbn
9781422191903
Isbn Type
(hbk.)
Lccn
2013031648
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (Sirsi) 1537322
  • (OCoLC)858610477
Label
The moment of clarity : using the human sciences to solve your hardest business problems, Christian Madsbjerg and Mikkel B. Rasmussen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity
Control code
1537322
Dimensions
25 cm
Extent
vi, 214 pages
Isbn
9781422191903
Isbn Type
(hbk.)
Lccn
2013031648
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (Sirsi) 1537322
  • (OCoLC)858610477

Library Locations

    • Stevens Memorial Library (North Andover)Borrow it
      345 Main Street, North Andover, MA, 01845, US
      42.6961299 -71.1263305
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