Coverart for item
The Resource We first : how brands and consumers use social media to build a better world, Simon Mainwaring

We first : how brands and consumers use social media to build a better world, Simon Mainwaring

Label
We first : how brands and consumers use social media to build a better world
Title
We first
Title remainder
how brands and consumers use social media to build a better world
Statement of responsibility
Simon Mainwaring
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Mainwaring, Simon
Dewey number
658.8
Index
index present
LC call number
HD60
LC item number
.M327 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Capitalism
  • Social media
  • Branding (Marketing)
  • Internet marketing
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
1292610
Dimensions
25 cm.
Extent
250 pages
Isbn
9780230110267
Lccn
2010048454
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1292610
  • (OCoLC)679929246
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
1292610
Dimensions
25 cm.
Extent
250 pages
Isbn
9780230110267
Lccn
2010048454
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1292610
  • (OCoLC)679929246

Library Locations

    • Stevens Memorial Library (North Andover)Borrow it
      345 Main Street, North Andover, MA, 01845, US
      42.6961299 -71.1263305
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