Coverart for item
The Resource Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan

Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan

Label
Why she buys : the new strategy for reaching the world's most powerful consumers
Title
Why she buys
Title remainder
the new strategy for reaching the world's most powerful consumers
Statement of responsibility
Bridget Brennan
Creator
Subject
Language
eng
Summary
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Brennan, Bridget
Dewey number
658.8/04
Index
index present
LC call number
HC79.C6
LC item number
B694 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Women consumers
  • Marketing
Label
Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The X to Y mencyclopedia : bridging the gender gap, one word at a time
  • Women are females first and consumers second
  • Women are the mother lode : what they didn't teach you in business school
  • Getting to know the locals : a tour of the genders
  • The five global trends driving female consumers
  • Pink is not a strategy : creating products with a female focus
  • Marketing to women : the difference between sex appeal and gender appeal
  • The last three feet : fundamentals of selling to women
  • We have seen the future, and it is female : applying the knowledge to your business
Control code
1190809
Dimensions
25 cm.
Edition
First edition
Extent
viii, 322 pages
Isbn
9780307450388
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1190809
  • (OCoLC)264043131
Label
Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The X to Y mencyclopedia : bridging the gender gap, one word at a time
  • Women are females first and consumers second
  • Women are the mother lode : what they didn't teach you in business school
  • Getting to know the locals : a tour of the genders
  • The five global trends driving female consumers
  • Pink is not a strategy : creating products with a female focus
  • Marketing to women : the difference between sex appeal and gender appeal
  • The last three feet : fundamentals of selling to women
  • We have seen the future, and it is female : applying the knowledge to your business
Control code
1190809
Dimensions
25 cm.
Edition
First edition
Extent
viii, 322 pages
Isbn
9780307450388
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1190809
  • (OCoLC)264043131

Library Locations

    • Stevens Memorial Library (North Andover)Borrow it
      345 Main Street, North Andover, MA, 01845, US
      42.6961299 -71.1263305
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