The Resource Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Resource Information
The item Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Stevens Memorial Library (North Andover).This item is available to borrow from 1 library branch.
Resource Information
The item Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Stevens Memorial Library (North Andover).
This item is available to borrow from 1 library branch.
- Summary
- A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers
- Language
- eng
- Edition
- First edition
- Extent
- viii, 322 pages
- Contents
-
- The X to Y mencyclopedia : bridging the gender gap, one word at a time
- Women are females first and consumers second
- Women are the mother lode : what they didn't teach you in business school
- Getting to know the locals : a tour of the genders
- The five global trends driving female consumers
- Pink is not a strategy : creating products with a female focus
- Marketing to women : the difference between sex appeal and gender appeal
- The last three feet : fundamentals of selling to women
- We have seen the future, and it is female : applying the knowledge to your business
- Isbn
- 9780307450388
- Label
- Why she buys : the new strategy for reaching the world's most powerful consumers
- Title
- Why she buys
- Title remainder
- the new strategy for reaching the world's most powerful consumers
- Statement of responsibility
- Bridget Brennan
- Language
- eng
- Summary
- A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Brennan, Bridget
- Dewey number
- 658.8/04
- Index
- index present
- LC call number
- HC79.C6
- LC item number
- B694 2009
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Women consumers
- Marketing
- Label
- Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- The X to Y mencyclopedia : bridging the gender gap, one word at a time
- Women are females first and consumers second
- Women are the mother lode : what they didn't teach you in business school
- Getting to know the locals : a tour of the genders
- The five global trends driving female consumers
- Pink is not a strategy : creating products with a female focus
- Marketing to women : the difference between sex appeal and gender appeal
- The last three feet : fundamentals of selling to women
- We have seen the future, and it is female : applying the knowledge to your business
- Control code
- 1190809
- Dimensions
- 25 cm.
- Edition
- First edition
- Extent
- viii, 322 pages
- Isbn
- 9780307450388
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (Sirsi) 1190809
- (OCoLC)264043131
- Label
- Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- The X to Y mencyclopedia : bridging the gender gap, one word at a time
- Women are females first and consumers second
- Women are the mother lode : what they didn't teach you in business school
- Getting to know the locals : a tour of the genders
- The five global trends driving female consumers
- Pink is not a strategy : creating products with a female focus
- Marketing to women : the difference between sex appeal and gender appeal
- The last three feet : fundamentals of selling to women
- We have seen the future, and it is female : applying the knowledge to your business
- Control code
- 1190809
- Dimensions
- 25 cm.
- Edition
- First edition
- Extent
- viii, 322 pages
- Isbn
- 9780307450388
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (Sirsi) 1190809
- (OCoLC)264043131
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.stevensmemlib.org/portal/Why-she-buys--the-new-strategy-for-reaching-the/JAO0vf4KurA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.stevensmemlib.org/portal/Why-she-buys--the-new-strategy-for-reaching-the/JAO0vf4KurA/">Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.stevensmemlib.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.stevensmemlib.org/">Stevens Memorial Library (North Andover)</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.stevensmemlib.org/portal/Why-she-buys--the-new-strategy-for-reaching-the/JAO0vf4KurA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.stevensmemlib.org/portal/Why-she-buys--the-new-strategy-for-reaching-the/JAO0vf4KurA/">Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.stevensmemlib.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.stevensmemlib.org/">Stevens Memorial Library (North Andover)</a></span></span></span></span></div>
