Coverart for item
The Resource Wordcraft : the art of turning little words into big business, Alex Frankel

Wordcraft : the art of turning little words into big business, Alex Frankel

Label
Wordcraft : the art of turning little words into big business
Title
Wordcraft
Title remainder
the art of turning little words into big business
Statement of responsibility
Alex Frankel
Title variation
Words into big business
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Frankel, Alex
Dewey number
658.8/27
Index
no index present
LC call number
HF6161.B4
LC item number
F73 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Business names
  • Advertising
  • Marketing
  • Creative ability in business
Label
Wordcraft : the art of turning little words into big business, Alex Frankel
Link
http://www.loc.gov/catdir/toc/ecip048/2003019670.html
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Hunting words -- Camouflage and code names -- Blackberry sends a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up
Control code
894594
Dimensions
22 cm.
Edition
First edition
Extent
xii, 241 pages
Isbn
9781400051045
Isbn Type
(Hardcover)
Lccn
2003019670
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 894594
  • (OCoLC)53006796
Label
Wordcraft : the art of turning little words into big business, Alex Frankel
Link
http://www.loc.gov/catdir/toc/ecip048/2003019670.html
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Hunting words -- Camouflage and code names -- Blackberry sends a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up
Control code
894594
Dimensions
22 cm.
Edition
First edition
Extent
xii, 241 pages
Isbn
9781400051045
Isbn Type
(Hardcover)
Lccn
2003019670
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 894594
  • (OCoLC)53006796

Library Locations

    • Stevens Memorial Library (North Andover)Borrow it
      345 Main Street, North Andover, MA, 01845, US
      42.6961299 -71.1263305
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