Why she buys, the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Type
Label
Why she buys, the new strategy for reaching the world's most powerful consumers, Bridget Brennan
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Why she buys
Nature of contents
bibliography
Oclc number
264043131
Responsibility statement
Bridget Brennan
Sub title
the new strategy for reaching the world's most powerful consumers
Summary
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers
Classification
Creator
Subject
Content
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Outgoing Resources
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