Wordcraft, the art of turning little words into big business, Alex Frankel
Type
Label
Wordcraft, the art of turning little words into big business, Alex Frankel
Language
eng
Bibliography note
Includes bibliographical references
Index
no index present
Literary Form
non fiction
Main title
Wordcraft
Nature of contents
bibliography
Oclc number
53006796
Responsibility statement
Alex Frankel
Sub title
the art of turning little words into big business
Table Of Contents
Hunting words -- Camouflage and code names -- Blackberry sends a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up
resource.variantTitle
Words into big business