Incoming Resources
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Breaking Twitter, Elon Musk and the most controversial corporate takeover in history, Ben Mezrich
- The antisocial network, the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees, Ben Mezrich
- Buy ology, truth and lies about why we buy, Martin Lindstrom
- You are what you choose, the habits of mind that really determine how we make decisions, Scott de Marchi and James T. Hamilton
- The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
- Buyer-centered selling, how modern sellers engage & collaborate with buyers, Thomas Williams & Thomas Saine
- The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
- Contagious, why things catch on, Jonah Berger