Bibliograph

The mobile marketing revolution, how your brand can have a one-to-one conversation with everyone, Jed Alpert ; with Stephen Fishbach

Type

Label

The mobile marketing revolution, how your brand can have a one-to-one conversation with everyone, Jed Alpert ; with Stephen Fishbach

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrationsmaps

Index

index present

Literary Form

non fiction

Main title

The mobile marketing revolution

Nature of contents

bibliography

Oclc number

748333212

Responsibility statement

Jed Alpert ; with Stephen Fishbach

Sub title

how your brand can have a one-to-one conversation with everyone

Table Of Contents

Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone

Classification