Inside Steve's brain, Leander Kahney
Type
Label
Inside Steve's brain, Leander Kahney
Language
eng
Bibliography note
Includes bibliographical references (p. [271]-283) and index
resource.biographical
contains biographical information
Index
index present
Literary Form
non fiction
Main title
Inside Steve's brain
Nature of contents
bibliography
Oclc number
166359929
Responsibility statement
Leander Kahney
Table Of Contents
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget
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