The moment of clarity : using the human sciences to solve your hardest business problems
Resource Information
The work The moment of clarity : using the human sciences to solve your hardest business problems represents a distinct intellectual or artistic creation found in Stevens Memorial Library (North Andover). This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The moment of clarity : using the human sciences to solve your hardest business problems
Resource Information
The work The moment of clarity : using the human sciences to solve your hardest business problems represents a distinct intellectual or artistic creation found in Stevens Memorial Library (North Andover). This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The moment of clarity : using the human sciences to solve your hardest business problems
- Title remainder
- using the human sciences to solve your hardest business problems
- Statement of responsibility
- Christian Madsbjerg and Mikkel B. Rasmussen
- Language
- eng
- Summary
- "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Dewey number
- 658.8/34
- Index
- index present
- LC call number
- HD30.19
- LC item number
- .M22 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.stevensmemlib.org/resource/ptcwkWn8x0o/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.stevensmemlib.org/resource/ptcwkWn8x0o/">The moment of clarity : using the human sciences to solve your hardest business problems</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.stevensmemlib.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.stevensmemlib.org/">Stevens Memorial Library (North Andover)</a></span></span></span></span></div>
