Bibliograph

We first, how brands and consumers use social media to build a better world, Simon Mainwaring

Type

Label

We first, how brands and consumers use social media to build a better world, Simon Mainwaring

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

We first

Nature of contents

bibliography

Oclc number

679929246

Responsibility statement

Simon Mainwaring

Sub title

how brands and consumers use social media to build a better world

Table Of Contents

Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector

Classification